National Holding BLOOM HOLDING

Bloom is a leading owner and first choice developer of sought after, sustainable communities in favored locations throughout the UAE.

Bloom Holding has become a synonym for quality and reliability in the real estate development market of the UAE. Bloom specializes in developing residential, commercial, and mixed-use projects in the UAE, and the United States. One of the UAE’s leading developers of residential communities, focusing on the development of diversified projects in highly desirable locations – including Bloom Gardens, Bloom Marina, Saadiyat Island, and Zayed city in Abu Dhabi, and Jumeirah Village Circle in Dubai.

Bloom’s developments include:

BLOOM LIVING

Bloom Living is a fully integrated and all-inclusive community, inspired by the Mediterranean Spanish architecture, and located within Zayed City and close to Abu Dhabi International Airport. Bloom Living is built over an area of 2.2 million sqm, the iconic gated community, Bloom Living, will feature more than 4500 units, including a selection of villas townhouses and apartments. Following its recent designation as an investment zone, the aspirational community will bring together residents of all ages, cultures, and ethnicities to deliver a superior living experience that promotes genuine human connection. Residents will benefit from a wide range of facilities, just within a short walking distance. They can explore the beauty of nature at Bloom Living’s multiple uninterruptedly interconnected parks and enjoy their time at the community’s main Clubhouse which provides easy access to pools, sports, and recreational facilities. Additionally, at the heart of Bloom Living lies a Town Center, a vibrant community destination that offers an array of exquisite restaurants and cafés available for both residents and visitors, as well as a variety of retail options and services such as a medical clinic, a wellness center and a supermarket, to ensure that residents can obtain all their daily necessities without the need to leave Bloom Living. The focal point at Bloom Living will be a large lake around which residents can walk, run, and cycle on designated trails. For gatherings and leisure activities, the community features multi-purpose amphitheaters and Sunset and Sunrise Plazas with spectacular views. Moreover, Bloom Living comprises places of worship and two outstanding international schools. “Cordoba” is the first phase of Bloom Living features stylish and spacious townhouses and villas in a safe gated community. Units range from two-and three-bedroom townhouses, and a range of three- to six-bedroom detached villas. “Toledo” is the second phase of Bloom Living features townhouses and detached villas. Units range from two-and three-bedroom townhouses, and three- to five-bedroom detached villas. “Casares” is the third phase of Bloom Living features two- and three- bedroom townhouses in an all-inclusive and safe gated community. “Granada” phase four of Bloom living is a low-rise premium community living apartment buildings. Granada will comprise units from spacious studios, to upscale one, two-, and three bedroom-apartments, each with generous living space, sweeping balconies, and access to top-class amenities within the community.

ALDHAY

Aldhay is designed to become an exclusive residential community in one of the most prestigious areas in Abu Dhabi, offering a high rental yield for UAE national investors and a great place to call home for end users. This award-winning community is built in a safe, family-oriented area that is located near to prestigious educational facilities such as Brighton College Abu Dhabi. Close by you’ll also find Corniche Al Qurm, Khalifa Park and great retail offerings. Introducing Aldhay, which includes 181 units consisting of 2 to 5-bedroom townhouses in the heart of Abu Dhabi. Step out of your beautiful light-filled home into a safe community surrounded by greenery. Aldhay is your tranquil escape from the everyday bustle of city life.

BLOOM GARDENS

Bloom Gardens is an exclusive community built in a safe green area; the project’s design is inspired by architectural patterns from the Mediterranean region. The community comprises of more than 600 homes – a combination of townhouses and villas - that vary in design and type, which are conveniently located near to prestigious education facilities such as Brighton College and Bloom Nurseries. Bloom Gardens is highly convenient and enjoys close proximity to a range of top amenities and services, including the ministries and several government departments, and offers easy access to the Abu Dhabi – Dubai highway.

FAYA

Featuring organic flower gardens, trickling water features and outdoor relaxation areas, FAYA is a green haven in the heart of the capital.

PARK VIEW

Park View is located across from the renowned New York University Abu Dhabi in Saadiyat island, and offers 217 hotel apartments, as well as 207 spacious residential units that range from studios to three-bedroom apartments and offers luxurious facilities.

SOHO SQUARE

Soho Square is a mixed-use development on Saadiyat Island with a total of 304 residential units. It offers countless residential options from studios to three-bedroom apartments, as well as three-bedroom apartments, townhouses and penthouses, with sizes from 550sqf to 4,790sqf. The development is complete with a luxurious swimming pool and a state-of-the-art fitness centre. Situated in close proximity to New York University Abu Dhabi, Soho Square is close to Saadiyat’s major tourist attractions, such as Louvre Abu Dhabi, as well as hotels, golf courses and beaches. Soho Square aims to reshape residential living on Saadiyat by creating public living areas filled with cafes and public art spaces that encourage a highly social and interactive living experience. Soho Square will be home to a variety of restaurants and retail outlets.

BLOOM MARINA

Surrounded by beautiful greenery and picturesque water-front views, Bloom Marina seamlessly blends tranquility with vibrant community life. Against the soothing backdrop of Arabian Gulf, Bloom Marina epitomizes iconic living in all forms, with 200 hotel rooms, 57 executive serviced apartments, and two residential buildings comprising of 225 residential apartments – ranging from one to four bedrooms.

BLOOM CENTRAL

Evolved through an inspired partnership with Marriott International, Bloom Central, located on Airport Road, Abu Dhabi offers three unmatchable properties. This includes the five-star 315-room Abu Dhabi Marriott Hotel and 64-key Marriott Executive Apartments, operated and managed by Marriott International.

BLOOM TOWERS

Bloom Towers consists of three residential towers (Tower A the Elite building of Bloom Towers, and Towers B, & C) with 944 units located on the edge of Jumeirah Village Circle, one of Dubai’s most popular communities. The units range from one-bedroom to three-bedroom apartments in Tower A, with sizes from 700 to 1,600 sqft. And studios to one-bedroom apartments in Towers B & C with sizes from 350 to 750sqf. Only 20 minutes from Downtown Dubai, the three residential towers target the mid-market segment. Providing an answer to the market needs with fast highway accessibility, a strong sense of community and great value for money; Bloom Towers also has superior amenities for active living such as state-of-the-art gyms, a co-working space, leisure and lap pool, a private outdoor dining area, sauna and steam rooms, a jogging track, a lounge lobby, 24/7 security, concierge services, an event amphitheatre, additional storage, parking spaces water features and lush landscapes.

BLOOM HEIGHTS

Bloom Heights is conveniently located in the center of Jumeirah Village Circle, one of the fastest growing communities in Dubai, with easy access to all major roads next to Al Khail Road. Only 20 minutes from Downtown Dubai, the development is designed in a contemporary style, offering 686 spacious residential units from studio to three-bedroom apartments, with sizes from 395sqf to 1,500sqf. Bloom Heights has an abundance of amenities, including two swimming pools, a jogging track, a gymnasium, and retail outlets.

A pioneer in the Middle East education sector for more than 10 years, Bloom Education has introduced and operated leading American, English and International Baccalaureate curriculum education brands in the UAE market and currently provides exceptional educational experiences and opportunities to more than 21000 pupils across 18 schools.

Brighton College

Bloom Education partnered with Brighton College UK introducing the leading independent English National Curriculum school to Abu Dhabi, Al Ain and Dubai. Brighton College UK has been recognized as the highest ranked co-educational school in the UK and in 2020 it was awarded the prestigious title of United Kingdom ‘School of the Decade’ by The Sunday Times. Brighton College Abu Dhabi has been ranked in the ‘Top 10 schools in the Middle East’ and is included in the list of the top ‘100 schools’ in the world, by the Spear’s Schools Index in partnership with Carfax Education. Both Brighton College Al Ain and Brighton College Abu Dhabi have been awarded the highest rating of ‘Outstanding’ by the Abu Dhabi Department of Education and Knowledge (ADEK). Brighton College Dubai is also expected to rank highly pending its first school inspection with the Knowledge and Human Development Authority (KHDA) later this year in 2022.

Charter Schools

In 2019, ADEK awarded Bloom Education the contract to operate and manage American Curriculum Charter Schools in Al Ain. These Charter Schools are the outcome of a unique partnership between the government and the private sectors which provides international standards of education to public school students. This strategic partnership between the public and private sector stimulates an exceptional exchange of global experiences and supports the UAE national agenda to create a sustainable, knowledge-based, and competitive economy.

Emirates Schools Establishment (ESE)

In 2022, ESE selected Bloom Education to operate elementary schools in the Northern Emirates as part of the new Ajyal or ‘Generation Schools’ project. This innovative, forward-looking partnership initiative between government and private educational providers aims to further improve the quality of education offered to Emirati students. Located in RAK and in Um Al Quwain, the Bloom elementary schools offer an English-medium curriculum, following Common Core American standards, for students from Grades 1 to 4. To enhance the quality of education offered to Emirati students, there will be a whole-school emphasis on English language development alongside the continued focus on Arabic and Arabic dimension subjects.

Bloom World Academy

A creative, family first school for students aged 3 to 18 years old, Bloom World Academy is a premium IB curriculum school that believes that education should be dynamic, creative and constantly evolving.

The Academy dares to do things differently and has introduced several firsts to the United Arab Emirates, such as a later start time of 9am, as well as a flexible school day which allows for student learning to be in balance with family life. Their student-centric curriculum has been built on the concept of ‘stage not age’ to ensure that children progress and develop their learning based on their aptitude, interests and abilities, not solely on their age or academic year. Other firsts include ‘Learning Achievement Passports’ reviewed monthly with parents, specialist teachers and business partners delivering real world experiences and emotional and character- building programmes.

Opened in August 2022, the state-of-the-art campus is located in the heart of Dubai in Al Barsha and is the first own-brand school to be launched by Bloom Education.

Bloom Nurseries

Bloom Nurseries is a leading British Curriculum nursery with a strong emphasis on science, technology, mathematics, arts and language. Bloom Nurseries are planned for optimal participation and inclusion. Classrooms are equipped with the latest learning technologies and have been designed to enrich and foster positive learning experience. Through innovation and excellence, they nurture every aspect of a child’s potential. Bloom Nurseries have been awarded the highest rating of ‘Outstanding’ by the Abu Dhabi Department of Education and Knowledge (ADEK).

With a rapidly growing portfolio of recognized 5-star hotels and luxury serviced hotel apartments in association with Marriott International, the world’s largest hotel company. Bloom has partnered with renowned operators in hospitality to offer lavish experiences since 2011. We boast over 846 guest rooms, including 128 executive apartments in the UAE capital, including the Abu Dhabi EDITION, the Marriott Hotel Downtown Abu Dhabi and Bloom Arjaan by Rotana Abu Dhabi.

Bloom Hospitality’s properties include:

THE ABU DHABI EDITION

The Abu Dhabi EDITION is situated in the downtown district on the waterfront of Al Bateen Marina. The hotel features 198 guest rooms and 57 exclusively serviced residences. Unique food and beverage outlets include 3 signature restaurants, a lobby bar, a pool bar and a 3-story social space. Two pools, two state-of-the-art fitness centres and a spa with 7 treatment rooms, are also available for hotel guests. The hotel also has over 900 square metres of meeting and event space, including several meeting studios, ballrooms and a boardroom.

ABU DHABI MARRIOTT HOTEL & MARRIOTT EXECUTIVE APARTMENTS

The 25-storey Bloom Central Tower hosts the Abu Dhabi Marriott Hotel & Marriott Executive Apartments, a prestigious 5-star business hotel that has over 315 rooms, 45 executive apartments, 7,000m2 of prime office space and 49 two and three-bedroom residences.

BLOOM ARJAAN BY ROTANA

Located in Bloom’s prestigious Park View on Abu Dhabi’s Saadiyat Island and managed by Rotana Hotel Management Corporation (Rotana). Units at Bloom Arjaan by Rotana range from studios to one- and two-bedroom hotel apartments with sizes spanning from 44 sqm to 114 sqm. Bloom Arjaan by Rotana is part of the established and vibrant Park View development on Saadiyat Island, which enjoys a prominent location in the heart of the capital’s cultural district and sits across from the world-renowned New York University Abu Dhabi. The strategic location of Bloom Arjaan by Rotana makes it a sought-after destination for university students, professors and their families, alongside the usual guests attracted by the Saadiyat island’s lifestyle and offerings. The development is a short drive from a number of museums including The Louvre Abu Dhabi and Zayed National Museum, with the Guggenheim Abu Dhabi. Other attractions include Saadiyat Beach Golf Club, SeaWorld, Snow Abu Dhabi, and Yas Island featuring the Yas Marina Circuit and Ferrari World Abu Dhabi.

Through its subsidiary Emirates International Property Services (EIPS), Bloom provides five-star service to its own properties and third-party properties, offering leasing and property management services. EIPS offers comprehensive, cost-effective service packages to large numbers of residential and commercial units in the UAE, including shopping malls and residential compounds. EIPS arranges professional preventive, corrective and routine facility management and maintenance, and constant monitoring enables it to maintain the highest standards of personalized service for tenants and landlords.

bfm is an integrated facility management service provider committed to delivering end-to-end, best-in-class comprehensive customized solutions to clients in the commercial, education, leisure, residential, hospitality and retail sectors across the UAE. bfm takes pride in providing a memorable customer experience through best-in-class maintenance, cleaning, landscaping, security guarding, home services, fit out and “move-in and out” services. bfm also offers facilities management consultancy, from design stage and all the way to asset disposal, as well as transition management to operational service delivery.

At Bloom Landscape, our journey is a tapestry woven with a rich history of crafting breathtaking landscapes that have left an indelible mark on Abu Dhabi, and the UAE.

For almost two decades, Bloom Landscape has nurtured nature’s canvas, transforming ordinary spaces into extraordinary places with innovative and sustainable designs implemented with unparalleled craftmanship.

Our services are focused on creativity and passion, tailored to designing captivating outdoor spaces across Abu Dhabi and the UAE. From lush gardens to serene pathways, our team’s expertise transforms landscapes to best suit the needs of our clients. With a palette of services, we can implement custom landscape design in everything from public parks, sports facilities, and golf courses to resorts, palaces, and mega-urban developments. We create environments that not only reflect your vision, but also harmonize with the environment we live in.

Bloom Landscape envisions a future where our craftmanship weaves together the heritage of our region and the aspirations of tomorrow. Our vision is to redefine outdoor spaces, blending ancient traditions with innovative designs that stand as symbols of contemporary elegance.

Carlos Wakim

CHIEF EXECUTIVE OFFICER

Carlos Wakim is the Chief Executive Officer of Bloom Holding, Chairman of the Executive Committee for Bloom Education, and Chairman of the Board of Governors of Brighton College UAE schools. He leads operations across all Bloom Holding companies, including Real Estate (Bloom Properties), Education Investments, Hospitality (Bloom Hospitality), Facilities Management (bfm), and Landscaping services (Bloom Landscape).

Carlos Wakim has over 20 years of leadership experience in some of the region’s leading real-estate companies, where he has contributed to their success and expansion. Through Mr. Wakim considerable industry experience, he adds value to Bloom Holding through the delivery of the company’s strategic mandate to expand its portfolio in the UAE and internationally.

Since joining Bloom Holding in September 2021, Carlos Wakim has led a number of achievements which include the successful launch of the fully integrated and all-inclusive community, Bloom Living. Mr. Wakim has also inked a deal with Rotana to manage Bloom Arjaan by Rotana, and a deal with New Era Education to develop an international school in Cairo Egypt. He played a key role in achieving the completion and handover of the Aldhay project, six months ahead of schedule.

He joined Bloom Holding from AMAALA, a Public Investment Fund initiative in Saudi Arabia, where he held the position of Chief Development Officer overseeing its entire project portfolio. Mr. Wakim has also held a number of senior leadership roles in the real estate industry such as TDIC, Emaar and Zabeel Properties.

Nilay Özral

CHIEF EXECUTIVE OFFICER OF BLOOM EDUCATION

Nilay Özral joined Bloom Education in January 2019 as the Chief Executive Officer. Nilay is responsible for the development of Bloom Education’s international schools and nursery portfolio, which includes Brighton College from the UK, Dwight School from New York, and the Singaporean nursery brand, MindChamps. She is also responsible for the management and operations of the Charter schools awarded to Bloom Education by Abu Dhabi’s Department of Education.

Prior to joining Bloom Education, Nilay was the CEO of Aldar Academies from 2014, where she was responsible for developing their educational portfolio from 1,200 students to over 16,000 students during her eight year tenure. In addition to overseeing Aldar Academies, during 2010 – 2013, Nilay successfully managed a number of Aldar’s major assets, including the final delivery and operations of the seven hotels on Yas Island, Yas and Al Bandar Marinas, Ferrari World Abu Dhabi and Yas Links Golf Club. Before that, she was the Strategic Planning Director at Sorouh.

Nilay has 29 years of strategic management and leadership experience in some of the world’s leading multinational companies.

Nilay holds an MBA from Manchester Business School and The University of Texas at Austin

Giovanni Carpenzano

GENERAL COUNSEL

Giovanni Carpenzano is an attorney and investment professional with over 20 years of strategy and management experience in corporate finance, M&A, private equity, banking and finance, Islamic finance and turnaround management.
Before his General Counsel role at Bloom Holding, Giovanni worked for Dubai Economic Council as an Investment Director. He also worked for Zabeel Investments where he ran the legal department and advised the board of directors on the restructuring of the holding company.
Within the region, Giovanni has also led the legal department of Turkcapital (a subsidiary of Kuwait Finance House), and assisted the business development teams of Turkapital in Kuwait, Turkey, Russia and Azerbaijan.
Prior to this, he had the position of Senior Legal Counsel for Agility in Kuwait, where he had extensive exposure to international corporate and commercial transactions across Europe, North America and the Middle East.
Giovanni started off his professional career working for Allen & Overy in Italy and General Electric in Paris, Vienna and Munich as Legal Counsel, where he advised on major M&A transactions and restructurings.

BLOOM HOLDING

One of the UAE’s foremost companies, committed to developing premium real estate and enriching the lives of customers through excellence in managing and operating communities, schools and hotels..