Hayatna aims to play a significant role in UAE Food Security

The newly launched brand Hayatna, offers an extensive dairy product portfolio, produced 100% in the UAE. This home-grown brand is under EFI (Emirates Food Industries), and with it, it aims to play a major role in UAE’s food security agenda, by contributing towards establishing the country as a world-leading hub in innovation-driven food security.

Currently, UAE dairy & beverages product market still relies on importing a major percentage of its supply chain. The brand aims to take this percentage remarkably lower from the current import and align it with the country’s goal of achieving a rate of 50% by 2051.

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