JOE & THE JUICE, a fast-growing freshly-made juice, coffee, and sandwiches concept, announced that Emirates International Investment Company (“EIIC”), a leading private investment company operating in key growth sectors in the UAE and MENA region and the strategic investment arm of National Holding Group, has acquired a strategic stake in the Company. The transaction values JOE & THE JUICE at USD 1.8 billion. General Atlantic, a leading global investor, remains the majority shareholder of JOE & THE JUICE.

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